The Alternative Tee

Alternative Apparel has been challenging the concepts of fashion since 1996. In the beginning, Alternative founder and creative designer Greg Alterman sold his t-shirt designs out of his car. His passion for designing the perfect t-shirt has since grown into one of today’s hottest apparel brands, boasting an impressive list of celebrity fans which includes Angelina Jolie, Audrina Patridge, and Lauren Conrad.

Alternative has always made a commitment to raise the t-shirt above its traditional status as a casual staple. Specializing in styles that carry the look of well-loved vintage, they have mastered the art of casual chic, thus moving the t-shirt to the center of a fashion-forward wardrobe.

Alternative Apparel’s most popular piece so far has proven to be their Burnout Crew Tee in White, pictured here on Twilight's Kristen Stewart and Mandy Moore. This burnout basic has also been spotted on famous faces like Christina Aguilera, Megan Fox, and Rachel Bilson. Capture Kristen's look with the addition of a sharp-looking vest or go your own way. The possibilities are endless!

Havaiana Heaven

When it comes to footwear, quality, comfort, and that certain elevated-chic factor are nigh impossible to find in just one item. But Havaianas has risen to the occasion like a bright sun on the horizon.

The Brazil-born brand began crafting their gorgeous sandals in1962, and has since been celebrated as a top-notch warm weather staple known for their longevity and comfort.

Procuring a pair of Havaianas almost promises that you won't have need to buy another set again, but of course after trying them you're likely to want them in every colour. Starlets like Jessica Biel and Jennifer Aniston have been seen showing their love for these luxe sandals.

Take a peek at the season's freshest shades at UrbanMinx. From basic brights to bold metallics and dazzling rhinestone details, there's a Havaiana for every look.

His and Hers

Don't panic, having a boyfriend is not required in order to wear these jeans. But the term "boyfriend jeans" does refer to the over-sized, slouchy nature of men's jeans. We’re talking denim that is somewhat fitted in the hip and roomier through the leg, often worn and torn.

The key to working this style is choosing a pair that fits your body - not actually wearing your boyfriend's jeans.

Be sure to pick a pair that is straight leg and don't forget to roll them up. Vintage washes like that of the much sought after 7 for All Mankind Josefina Jean look great with practically everything. A darker wash like Joe's Jeans' Ex-Lover Boyfriend will give you a more streamlined look.

Pair your boyfriend jeans with a tight fitting tee-shirt or perhaps a slim hoodie. You don’t want anything too busy or billowy on the top at the risk of looking sloppy. Even a curve-hugging button up will look good with this jean so long as you can still show off your feminine features.

The best part about this trend is that it can be customized to fit your own personal style, whether you're classic in a crisp white shirt and chic BCBG heels, or the more playful in a basic tank and a chunky Bed:Stu belt.

Earth Day is Here to Stay

We've come to that special day wholly dedicated to keeping our planet green and everybody is doing their part. But why should these eco-friendly efforts have to be restricted to a single day? Planet-preserving clothing is becoming increasingly accessible and no less chic than those items on the market that do harm to the environment.

Browse our selection of eco-friendly fashions so that you can begin your own green movement and augment your wardrobe with a worthy cause. Every online order receives a free reusable UrbanMinx tote.

Green Scene

One would never guess by its massive following that eco-brand Gypsy 05 was established a slim three years ago, but thanks to a strong celebrity following, Gypsy 05 has graced the pages of major publications both in the States and abroad. Their original designs are favored Hollywood's younger crowd - Miley Cyrus, Audrina Patridge, and Selena Gomez, as well as a more mature following that includes Terri Hatcher and Halle Berry.

Gypsy 05 is a lifestyle brand that transitions from day to night attire with ease, using anything from deep, sophisticated shades to fresh, soft hues which give dimension to the weightless fabrics used throughout the line. The innovative color choices juxtapose the fabrics, illustrating a refreshing vision of things that are beautiful and fit for the season.

These one of a kind designs incorporate organic fabrics, low impact dyes, and water based printing in every collection as part of their mission in environmental awareness. The message is to Recycle, Reduce, Re-planet and feel naturally confident and free while living environmentally friendly.

Boyfriend Trend

The fashion stars have aligned around 7 For All Mankind's Josefina Skinny Slouchy Boyfriend Jean. Trendsetters Demi Moore, Cameron Diaz, Nikki Reed and Jennifer Garner all have been been spotted sporting this slouched skinny style in its distressed Vintage California wash. The slightly relaxed style creates a look that's casual yet chic enough to carry you with ease from one occasion to the next.

Complete this summery look with a pair of dazzling Bernardo Moolah Sandal in Bronze and Twisted Heart's cute embroidered Flora Tank in White.

Trendsetter Tees

UK-born brand Superdry has been getting some serious celebrity love lately, and it's no wonder when comfort and style are so artfully mixed!

Celebrities like Jude Law and sports icon David Beckham have assisted in the label’s development, shaping it into the original and still on-trend brand that it is today. The Superdry combination of mixed cultural influences and the constant evolutions of their core styles ensure that you’re adding an element to your wardrobe that is unique and sure to be eye-catching, as well as comfortable and flattering to any form.

After an inspiring visit to Tokyo, Superdry first premiered their designs in the summer of 2003 with the intention of becoming an established brand blending vintage American-styled fabrics with Japanese inspired prints.

Browse our collection of Superdry Men’s and Superdry Women’s tees to find your personal style amid their broad range of designs.

Learning your lines: How to Wear Stripes

When paired with the right pieces, stripes can really enhance your figure and keep you looking up-to-date. We’ve compiled a few tips to follow so that you too can wear this flattering and fun summer trend.

• The best road to take is to wear just one striped piece matched with a solid. For example, a vertically striped blouse like Ben Sherman's Westminster Top or a layer like the Bailey 44 Bus Vest looks great with white trousers or jeans.

• Vertically striped skirts of pants like the Georgie Cocktail Trouser make you look trim and tall when worn with a solid tee.

• For dresses, avoid horizontal stripes that widen your shape - unless you have a boyish figure and need to create some curves like in this Bailey 44 Stripe Daddy Dress, which enhances and elongates the frame with both horizontal and vertical stripes.

• If you simply can’t part with that horizontal style despite the presence of curves, either choose something draped like the Ella Moss Aggy Tank, or try the 1-size-up rule to minimize clinging and curb that widening effect.

• Ultra thin stripes like the ones in this White Stripe Tank from Splendid should only be worn by ultra thin women. Curvier gals should stick to wider stripes, and in darker shades too, to minimize their shape.

On the runways this season, designers were mixing wide and thin stripes or combining stripes with other patterns for a modern look. This bold combination can be found in Miss Me’s Striped Sailor Hoodie and their matching Striped Sailor Short.

Shade of the Season: In the Pink

Now that spring is in full swing, a blush has been seen rising on runways - hot pink, neon pink, baby pink, all shades of pink make the grade this season, and there is a palette to suit all skin tones. You'll be surprised how easily it slips into your wardrobe - the once scary looking florescent pink has been transformed this season and we think you'll agree it is both stylish and very wearable.

Nougat has mastered the prima ballerina pigment, a tender pink presented best by their Cami with Smock Detail and V-Neck Cardigan in Dusty Pink. If you favor this fainter flush, Mimi and Coco has also captured it with a set of feminine basics like the Katia Lace Tank and Arabella Tank to get you started.

Embolden your pinks with a hint of orange in the hue. As with any flash color, a little goes a long way. It’s best to wear your brights in moderation, whether it’s in a choice accessory like Skinny’s Finger Candy Ring, or a carefully selected top in your shade of choice. A coral like the one in Bailey 44’s Virtue Reward Tank or Wicked Top in Flamingo will add that extra spice to your outfit without being loud.

Now that you're thinking pink, why not browse some of our newest items in this sought-after shade?

Diamonds in the Rough

7 Diamonds is a life style brand that stands for the love of culture, passion for life and the beauty of self expression.

Established in the Spring of 2000, the collection has consistently evolved and pushed the limits of the fashion industry. Despite their evolutions in stand-out style, the brand boasts consistently distinctive cuts, exquisite materials, authentic details and production techniques that promise outstanding quality.

The 7 Diamonds brand not only captures a new generation. It creates one! Whether your tastes are more military (Officially Yours Shirt, $86) or metropolitan (It’s My Delight Shirt, $86), 7 Diamonds’ designs offer a versatile look that easily travels the style spectrum, and at an approachable price.

Bridal Basics

There's no reason a bride can't have a little Hanky Panky before (or during) her wedding, especially when the famed lingerie brand offers such cute and comfortable keepsake pieces like the ones in their bridal collection.

The collection carries the same Hanky Panky signature softness and barely-there fit, yet features luminous rhinestone accents to spell out the occasion. The Bridesmaid Thong or Maid of Honor Thong make great gifts for all besties who braved the bridezilla moments.

The Bride Thong is perfect for the leading lady herself, whether she wears it in classic white or chooses to make it her "something blue." In following tradition, the collection also offers a box set of lace garters, and even a style fit for after the big day has ended in their Mrs. Thong.

Every bride deserves to look her best, and Hanky Panky makes sure of it - right down to the last stitch.

Painter's Pride

Any true fashionista will tell you that fashion is an undeniable art, but spring runways are taking the concept a step further with their new palette of watercolor prints.

The most prominent aspect of the trend is found in soft floral prints fit to make Monet proud, yet bold and often abstract pieces have been making their mark too. Never has one theme inspired such a wide and versatile spectrum of styles. Ranging from broad strokes in bright hues, to pale and feathered brushes, this look can be worn by absolutely anyone.

Shop this work-of-art watercolor trend at UrbanMinx.