Diesel denim launched their new 'Be Stupid' campaign last week with a huge bash at the Cosmoprof Worldwide in Bologna, Italy. The event included a total of five DJs and an inexplicable collection of colored ball pits. Francesca Chillemi, Katy Saunders, Melissa Satta, Nicola Balestri and Cesare Cremonini, Caterina Balivo, Aureliana De Santis, Pino Pace, Cristina Lucchini and DJ Kleopatra were all in attendance. Francesca is pictured above wearing the new and ever popular 8B3 wash that has been seen on AnnaLynne McCord Elle Macpherson.
Visit the Diesel "Be Stupid" campaign or shop Diesel here!
