After eight years of designing lingerie, Nancy Yoo has learned how to make women feel sexy. “It’s not about being risqué,” she says in the September 2007 issue of Kor Am magazine. The designer behind Fleur’t lingerie knows truly sexy intimates makes a woman feel comfortable and inspires her to tell other women how great she feels in her intimates. Yoo’s lingerie line is fresh, flirtatious, and feminine. “We’re a line about love,” she continues. “The first time you fall in love, your first date, your first crush, your first flirt.”
Yoo began her first collection in the Fall of 1999, seeing a need for lingerie that fit and felt good. An alternative to the hyper-sexual bustiers and racy thongs that dominate the lingerie business, Fleur’t pieces stretch gently and softly, fitting a variety of body shapes. The panties are lace trimmed and the camisoles always have a lining or shelf bra. The best-selling Lulu boyshorts sit low on the hips and have a stretchy waistband that isn’t too tight.
A self-described good girl from the South, Yoo initially teamed up with friend Julie Park of ParkVogel and began selling lingerie while earning her doctorate in Asian American Literature at UCLA. A short time later, she was creating her own pieces in her garage. Her camisoles and boyshorts took off, and before long her collection was being picked up by high-end boutiques across the nation.
Liv Tyler and Kate Moss are devoted fans of Fleur’t, but the list of
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