Alternative Apparel has been challenging the concepts of fashion since 1996. In the beginning, Alternative founder and creative designer Greg Alterman sold his t-shirt designs out of his car. His passion for designing the perfect t-shirt has since grown into one of today’s hottest apparel brands, boasting an impressive list of celebrity fans which includes Angelina Jolie, Audrina Patridge, and Lauren Conrad.
Alternative has always made a commitment to raise the t-shirt above its traditional status as a casual staple. Specializing in styles that carry the look of well-loved vintage, they have mastered the art of casual chic, thus moving the t-shirt to the center of a fashion-forward wardrobe.
Alternative Apparel’s most popular piece so far has proven to be their Burnout Crew Tee in White, pictured here on Twilight's Kristen Stewart and Mandy Moore. This burnout basic has also been spotted on famous faces like Christina Aguilera, Megan Fox, and Rachel Bilson. Capture Kristen's look with the addition of a sharp-looking vest or go your own way. The possibilities are endless!
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