Ben Sherman clothing has always been about the mod lifestyle movement, from assigning the
plectrum their signature logo, to reaching out to aspiring musicians.
In support of the freshest music, Ben Sherman sponsored the Live Club stage at this year's Guilfest, playing host to a line up of all-new and unsigned talent.
View the behind the scenes video in Ben Sherman's Button Down Blog
and shop Ben Sherman's new and marvelously mod styles at UrbanMinx.
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