Paris Hilton Loves Twisted Heart

Paris Hilton is well on her way to becoming the unofficial Twisted Heart mascot. The heiress seems to have adopted the luxe line as something of a personal uniform, seen about town in a different track suit for every outing.

Twisted Heart is known for ultra-comfortable loungewear with liberal (yet stylish) applications of crystals which come in more colours than you'll see in a candy shop. It doesn't take any stretch of the imagination as to why Twisted Heart would put a glitter in Paris' eye.

Shop Paris Hilton's beloved Twisted Heart at UrbanMinx!

Find Your Velour Voice

Juicy is constructing so many cute and diverse fashions in their velour collection that UrbanMinx decided to sift through the styles to help you find your Juicy jumpsuit personality. Look below to find your velour voice.

Boho The Coronation Velour Hoodie in Grant comes in an earthy sable shade detailed with a very season-of-love style floral graphic in vintage tones of goldenrod, fuschia, and grass green. Pair it with a peace sign and a pair of well-worn jeans for free-spirited style.

Princess Not only does the Highness Hoodie come in a royal shade of ultra-luxe velour, it bears the signature Juicy crest along with stylized Edwardian script to spell out 'Her Juicy Highness.' This hoodie will remind you that it really is good to be queen - as if you didn't already know.

Preppy The popped collar and pepped-up blue of the Original Track Jacket in Class President says it all. This hoodie is for the girl-in-action. Throw it on before a quick run or to catch some admiring looks at the gym. It will keep you gorgeous on and on the go.

Classic The V-Neck Zip Hoodie in Homecoming is for all the modern Marylin Monroes out there. It comes in the classic Juicy stlye, but with more feminine adjustments in the curve-enhancing gathered bust, deep v-neckline and longer cut.

Rebel The Motorcycle Hoodie is proof positive that couture is more than capable of carrying an edge. An array of zippers are set into the heavy velour hoodie, situated beneath a wide pointed collar in the style of a vintage motorcycle jacket. You're getting all the style elements, only without the creaky leather.

Twisted and Loving It

Winter is well on its way, but we at UrbanMinx are here to make sure you're not left out in the cold.

Freshly arrived like Christmas come early is the latest collection of Twisted Heart goodies to warm you against the wavering weather.

Twisted Heart's signature Goldie Hoodie and Kate Pant have made an appearance in this season's hottest colors, but also look for new rhinestone motifs like love and peace, as well as fleur di lis details for more royal moods.

Shop these and other Twisted Heart styles at UrbanMinx!

Staff Pick: Hook, Line, and Sinker

This week's selection is a representation of all that's to love about this summer's nautical trend! The Twisted Heart Anchor Hoodie is a mid-weight hoodie that's great for keeping you from those harmful summer rays without suffocating your skin. A smattering of rhinestone anchor details throughout and braided rope cinches hint further at the high seas theme, without actually making you look like you're about to set sail.

UrbanMinx sales associate Cassie loves the Anchor Hoodie because it's the very image of on-the-go chic. Throw on this hoodie on the way out the door and you've instantly upgraded your look!

Staff Pick: Velour Vixen

It can be argued that the most valuable asset an article of clothing can offer is versatility, and this Juicy velour V-Neck Zip Hoodie has it in abundance.

Don't let the the caged label of 'loungewear' fool you. True, this is the perfect piece to lounge in luxury on the best of your lazy days, but it's also something that you'll love to be seen in while out on the town.

UrbanMinx buyer, Kirsten, chose the V-Neck Zip Hoodie for its chameleon capabilities - the slim, long cut and gathered bodice give it a sexy style, while the plush velour and hooded detail keep it casual.