
In the July 27th, 2005 issue of the Mail Tribune, UrbanMinx was featured in a spotlight article titled, "Owner brings her knowledge of London fashion world to Ashland's style-wise young urbanites," and five successful years after the opening of well known boutique, this statement continues to be true, but with an even further reaching scope of clientele.
Owner, Melissa Walton, stated, "It's my vision to build relationships with people and overcome the tendency of people to see fashion as shallow. it has a big connection with your self-esteem. I work to see people get new-found confidence from a new look that carries through in their personality."
The boutique's success is no mystery as this positive vision has become a reality for an endless number of UrbanMinx shoppers. Many locals couldn't contain their excitement and graditude for a boutique carrying designer brands, like 7 For All Mankind and Juicy Couture, which were previously only available in the bigger cities or online.
Writer John Darling stated, "Walton believes she has tapped an enduring niche, the style-aware, younger urban woman (and man), showing up more and more in the Rogue Valley- people who want rags that sing "stylin!" but are casual enough to wear to work." And how lost would we all be without a dependable boutique in the Rogue Valley?
Come by UrbanMinx or browse Urbaminx.com to celebrate 5 amazing years of Minx fashion!
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